Product Design

Most early-stage growth companies can create a technically viable prototype but struggle with engineering challenges related to cost-effectiveness, implementation, and market viability. In other words,… Read More »How Product Design Decisions Can Make or Break Your Cost Model

Hardware entrepreneurs often introduce several failed versions of beta prototypes before commercializing their product, sapping confidence from investors and spouses alike. How do you avoid… Read More »Why Hardware Startups Should Design Prototypes for Failure

Amidst the chaos that is startup life, it’s important to keep in mind who really matters: your customers. Powered by insight from the design firm… Read More »The 3-Stage Human-Centered Design Approach Your Startup Should Be Using